Top 5 Insurance Comparison Websites in the US (2025)

Learn which platforms deliver real-time quotes, broad carrier access, user trust, and money-saving tools so you can compare insurance efficiently in 2025.
Why Use an Insurance Comparison Website?
Shopping around via comparison sites helps you:
- Secure multiple quotes online in minutes.
- Save hundreds of dollars annually—Investopedia reports average savings around $461/year. Investopedia+15Investopedia+15CompareAutoSafe+15CompareAutoSafe
- Compare coverage options, discounts, and carrier ratings side by side.
Experts recommend reviewing quotes at least annually, or after life changes like moving or home upgrades. NerdWalletInvestopedia+1Investopedia+1
Our Methodology for 2025
We ranked sites based on:
- Real-time quote availability
- Total number of insurance carriers
- Trustpilot & BBB ratings
- Transparency vs. lead generation
- Extras like AI-powered features and bundling tools
1. Insurify
Overview: A top-tier auto and home comparison website licensed in all 50 states. Partners with over 120 insurers and uses AI to match you with personalized quotes.Auto Insurance+1CompareAutoSafe+1CompareAutoSafe+2IP Location+2Boring Magazine+2Investopedia+1CompareAutoSafe+1
Highlights:
- Trustpilot score: 4.8/5; BBB A‑; ScamAdviser trust score 100 Wikipedia+5IP Location+5Auto Insurance+5
- Typical savings: Up to $1,025/year savenomics.com+8Boring Magazine+8IP Location+8
- Real quotes (not just leads)
- Pros: Deep carrier access, clean UI, and spam-free
- Cons: Some minor quote discrepancies; lacks live-agent support
2. Compare.com
Overview: Offers real-time quotes from more than 100 insurers. Prioritizes transparency and binds quotes without pushing for contact.Reddit+11CompareAutoSafe+11IP Location+11
Highlights:
- Trustpilot: 4.7/5; BBB A+ accreditation since 2015 IP Location+7IP Location+7Auto Insurance+7
- Average savings: $720–$867/year IP Location+1Boring Magazine+1
- Pros: Fast, clutter-free experience with bindable quotes
- Cons: Coverage may be less in some states
3. Policygenius
Overview: Ideal for bundling auto, home, life, and renters insurance. Offers licensed-agent support and a user-friendly interface.primeirapauta.com+9Scattered Memories / Thoughts Repository+9IP Location+9Insurance.com+6CompareAutoSafe+6Wikipedia+6
Highlights:
- Trustpilot: 4.7/5; BBB A‑ rating IP LocationIP Location
- Average savings: ~$540/year Wikipedia+2IP Location+2Boring Magazine+2
- Pros: Expert guidance, educational tools, bundling discounts
- Cons: Quote delivery may take longer than most
4. The Zebra
Overview: Often called the “Kayak of insurance,” it offers anonymous quotes from 100+ carriers. Covers auto and home insurance. Investopedia+2CompareAutoSafe+2Investopedia+2Auto Insurance+2IP Location+2CompareAutoSafe+2
Highlights:
- Trustpilot: ~4.5/5; BBB A‑ (non-accredited) IP Location+1Boring Magazine+1
- Users report savings: approx. $922/year when bundling auto and home Wikipedia+15IP Location+15Boring Magazine+15
- Pros: Fast, no-contact quoting; no pushy followups
- Cons: Some quotes redirect to external carrier sites
5. Gabi
Overview: AI-driven tool that analyzes your current policy and automatically finds lower-cost equivalents. Owned by Experian and licensed across the U.S.Investopedia+5CompareAutoSafe+5Auto Insurance+5
Highlights:
- Connect to insurer portal or upload current declarations page
- Covers ~40 carriers including Progressive and Travelers Auto Insurance+15Wikipedia+15Wikipedia+15
- Pros: Auto-switch functionality, passive savings notifications
- Cons: Less transparent quote comparison; fewer retail carriers
Quick Comparison Table
Website | Real-Time Quotes | Carrier Count | Trustpilot | BBB Rating | Avg Savings |
---|---|---|---|---|---|
Insurify | ✅ Yes | 120+ | 4.8/5 | A‑ | Up to $1,025 |
Compare.com | ✅ Yes | 100+ | 4.7/5 | A+ | $720–867 |
Policygenius | Somewhat | 20+ | 4.7/5 | A‑ | ~$540 |
The Zebra | ✅ Yes (redirect) | 100+ | 4.5/5 | A‑ | ~$922 (bundles) |
Gabi | No (post-analysis) | ~40 | — | — | ~$800 |
Tips for Maximizing Your Savings
- Enter accurate details (VIN, driving history, ZIP code) for precise quotes. WikipediaKiplinger+11CompareAutoSafe+11IP Location+11IP Location+1Boring Magazine+1Tuhin World+2Scattered Memories / Thoughts Repository+2IP Location+2
- Compare coverage levels, deductibles, and rider options, not just price. InvestopediaIP Location
- Check carrier ratings from sources like AM Best, J.D. Power, and BBB.
- Leverage discounts like bundling policies, safe-driver incentives, and smart-home rebates.
- Shop before renewal dates or major life events—annual rate reviews are key. IP LocationScattered Memories / Thoughts RepositoryScattered Memories / Thoughts Repository+4Investopedia+4Investopedia+4
Final Verdict
- Best overall: Insurify—combines carrier depth, real-time quotes, and strong user trust.
- Best transparent real quotes: Compare.com—for side-by-side bindable quotes.
- Best for bundling: Policygenius—ideal if you’re combining auto, home, life, or renters insurance.
- Best for fast anonymous quotes: The Zebra—great if you don’t want sales calls.
- Best for hassle-free savings: Gabi—automatically tracks for better policies over time.
As Investopedia notes, even a brief comparison session can unlock significant savings—an average of $461/year. primeirapauta.com+9IP Location+9IP Location+9primeirapauta.com+5IP Location+5IP Location+5Boring Magazine+7Investopedia+7Kiplinger+7Auto Insurance+5Kiplinger+5CompareAutoSafe+5Auto Insurance+4Scattered Memories / Thoughts Repository+4Wikipedia+4Investopedia
Learn More
- Investopedia: This One Trick Can Save You Hundreds on Home Insurance Investopedia
- Investopedia: How to Slash $461 From Your Car Insurance Bill Investopedia
Use these top comparison platforms in 2025 to compare insurance quotes, access exclusive discounts, and secure peace of mind faster. Happy saving!